Amir Haleem Syed

Originally Published in Aurora Magazine in the Nov-Dec 2015 issue. For the original article you can go here: http://aurora.dawn.com/news/1141308 By Syed Amir Haleem, CEO, KueBall Digital on�hiring monkeys By squeezing their agency�s ROI, clients are leading both the profession and their brands down the path of mediocrity Photo: Online I have been to the promised […]

Originally Published in Aurora Magazine in the Nov-Dec 2014 issue. For the original article you can go here: http://aurora.dawn.com/news/1140728 By Syed Amir Haleem, CEO, KueBall Digital on�how to waste money, bankrupt channels and drive audiences crazy   The pursuit of cheaper airtime by clients is forcing TV networks to extend their ad breaks to ridiculous […]

Originally Published in Aurora Magazine in the Nov-Dec 2016 issue. For the original article you can go here: http://aurora.dawn.com/news/1141598/now-who-is-a-happy-millennial By Syed Amir Haleem, CEO, KueBall Digital on how to retain Millennials. It�s become almost impossible to enjoy a decent cup of coffee with one�s peers these days. Whenever I talk to them the conversation inevitably […]